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Travel, Fashion, Stories

Amaretto Sour

Intentional content creation, social media coaching and photography for brands who want captivating, story-driven content.

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Welcome, Friends

Hello, I’m
Athena

Founder. Creative. Designer. Artist. World traveller. I’m here to take you along as we explore slow fashion, business, creativity and the world, together.

My story ▶
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As seen in: People BRIT+CO. GLAMOUR POPSUGAR.
I believe style can’t be owned, only discovered. I love helping people see the beauty they already have.
My mission

To leave the world more beautiful than I found it, bring art and joy into every room, and share what I know about how to live, travel, dress, and yes, create content with honesty.

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About the services

Content days, coaching and shoots, built around the story your brand wants to tell.
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Explore my portfolio

Campaigns, travel stories and editorials from the last few seasons.

Kindest Words

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“Athena sees the world in living technicolour. Her creative vision is truly one of a kind.”

Three days with her and our whole launch finally looked like us. The content still performs, a year later.

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“She found the story in our brand before we could put it into words.”

Calm on set, sharp in the edit, and every single frame was usable. We booked her again before the shoot ended.

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“My feed finally feels like me, only on its best day.”

The coaching gave me a rhythm I actually keep. Less posting, more saving, and clients who arrive already convinced.

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The

Beauty
Edit

My twelve desert-island products, in one free guide. What I use, why, and where to find it.

free download

Vibes for Days

FashionFashion

Outfit notes, wardrobe edits and the pieces I keep reaching for, season after season.

TravelTravel

Slow itineraries, small hotels and the places I tell my friends about first.

BeautyBeauty

Skin, scent and rituals. Honest reviews, nothing sponsored without saying so.

A
Signature course

YourBrilliantBrand Story

Six weeks to find your visual voice, plan a month of content in one afternoon, and shoot it yourself with the phone already in your pocket.

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The Journal

Style, Beauty & MoreVisit the journal →

So, Which Colour Should I Paint My Door?

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My Favourite Travel Picks from the Amalfi Coast

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The Pieces I Wear Every Single Day

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think we might be a fit?

Let’s tell great
stories

Ready to create vibrant, captivating content for your brand, or would you rather I do it for you? Let’s get started.

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Follow along @amarettosour
Elsewhere
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@yourusername